![]() Verification and validation plans are developed for the future. In this phase, formal engineering specifications are created. Now, the detailed, exhaustive project requirements are assembled that will guide the design and development phase. They then select the design that best fulfills the previously defined user requirements. During this phase, the project team reviews product design concepts. ![]() The feasibility phase gives management an opportunity to evaluate a project’s potential success, reviewing and refining the business case from various angles. Customer requirements and innovative functionality design ideas are floated and explored freely to find compelling potential solutions that answer an identified market need. This is the concept and ideation stage during which a product’s functional and performance requirements can be defined along with buyer personas or ‘the voice of the customer’. Are these the ideal seven stages of new product development? 1. Many of the high tech businesses that we work with adopt an NPD approach that breaks down into seven stages. ![]() But however your business chooses to break down the different phases that lead from ideation to launch, there is a real need to develop a systematic approach to product development. A brief internet search will confidently tell you that there are anywhere between 4 and 8 stages of the ‘ideal product development process’.
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